Yahoo's been arguing for years that its two main advertising businesses, search and display, are stronger together than separately, but a new development Wednesday could illustrate just how much truth there is to that statement.
Traditionally, search ads combine a short amount of text with a Web link, but Yahoo is testing the use of display ads such as graphics and video alongside search results in "Rich Ads in Search," described in a blog post Wednesday. The move opens a new chapter in the company's competition with Google, whose search-driven ad system dominates online advertising.
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